21 Group

About 21 Group

21 Group is a strategic advisory firm working with developers, hospitality brands, and mission-driven founders to build spaces and experiences where wellness, sport, and culture drive value and connection. We specialize in integrating community, lifestyle, and performance into real estate, shaping environments that are not only built to function, but built to matter. Whether you’re repositioning a hotel, planning a mixed-use development, or building a brand rooted in culture and connection, we help translate your vision into clear, executable strategy. What We Deliver • Real Estate Development Strategy Master planning, site strategy, and wellness-forward amenity design for residential, hospitality, and mixed-use projects • Community & Cultural Programming Activation plans and engagement frameworks that bring people together and create long-term value for spaces • Brand & Experience Consulting Identity, narrative, and guest experience design for properties and ventures built around performance, wellness, or community • Operations & Partnership Development Team structuring, management systems, and partner sourcing across sport, wellness, hospitality, and culture sectors ⸻ Who We Work With • Real Estate Developers & Project Teams Integrating lifestyle, wellness, and placemaking strategy into their developments • Hospitality Brands & Creative Venues Curating guest programming, brand identity, and long-term operational models • Founders & Organizations Focused on Community Impact • Designing space, experience, or programming rooted in wellness, belonging, and purpose ⸻ What Makes Us Different We blend technical experience in real estate development and construction with deep understanding of sport, wellness, and cultural design.

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