4 Colour Theorem

About 4 Colour Theorem

The 4 Colour Theorem was a challenge for great mathematicians for more than a century. People simply could not demonstrate it. Forty years ago, an algorithm finally managed it, a landmark achievement in the history of artificial intelligence. Our company is named after that achievement. In a more prosaic business field, the thing that drives us is automating online advertising through machine learning. Our motto is Reaching the Unexpected, coming up with creative algorithms which operate outside the box and ensure pleasant surprises for our clients as a result. We currently offer two Machine Learning based platforms for search campaign management. Aleph Zero is, to say, hard-ML: it automates bidding, 48 times per day, keyword by keyword, for each device type, for each demographic profile, in a completely automated way. Yes, other platforms on the market do similar tasks. But Aleph Zero is different because is absolutely not a black-box: you can specify your goals in many subtle way and see what it is doing in order to achieve them. Trust is a key feature in automated bidding. Much softer ML is embedded in Ada, our Assistant Data Analyst who just entered the market in January 2019. She present herself as a friendly chat bot: not an usual Q&A or report composer, but a true virtual consultant that works side by side with people. Ada gives you added-value insights and recommendations, like a human consultant can do. Your productivity dramatically raises, great quality with much smaller effort. The "soft" aspect of Ada is in her consulting nature: she does not operate directly on campaigns, but helps you to do this.

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