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About 7 Generations Tourism

7 Generations Tourism is a purpose driven business based in Victoria dedicated to empowering the travel & tourism industry to achieve long-term success economically, environmentally and socially. Inspired by the Indigenouse principle that the decisions we make today should have a positive impact on seven generations in the future, Nic Cooper, founder of 7 Generations Tourism is on a mission to transform tourism for good. With significant experience providing coaching to tourism destinations and businesses to maximise positive impact and reduce emissions, Nic delivers innovative, practical, and hands-on masterclasses, 1:1 mentoring & coaching, and keynote presentations. With an entire career spent in the industry, Nic leads by example, as the owner-operator of Wild Adventures Melbourne (WAM), a leading responsible ecotourism operator in Australia, Certified B-Corp, and Winner of the 2025 National Sustainability Awards. This unique combination of lived experience, skills, and knowledge establishes a trusted, proven approach that breaks conventional boundaries and shows businesses how to infuse sustainability holistically, ensuring future success for tourism industry partners in an ever-evolving landscape.

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