97.1 FM The Drive Revenue

About 97.1 FM The Drive

WDRV Chicago (97.1 FM The Drive) is a Classic Rock/Hits Radio Station which simulcasts on 96.9 FM to cover the far north suburbs of Chicago and SE Wisconsin and is a subsidiary of family-run and operated Minneapolis - St. Paul, MN based Hubbard Radio, LLC. The Drive features Timeless Rock from the Sixties through the early Nineties with a Seventies and Eighties emphasis including core artists such as The Beatles, Led Zeppelin, The Rolling Stones, Tom Petty, The Who, U2, Van Halen, Queen, Jimi Hendrix, The Police, The Doors, Pearl Jam, Aerosmith and many more. Home to many of Chicago’s most prominent rock DJ’s including Steve Downes, Kathy Voltmer, Bob Stroud, Bobby Skafish, Phil Manicki, and Greg Easterling, The Drive’s heritage personalities and unique programming appeals to both Men and Women and sparks pleasant memories for more than 1.3 Million listeners each week. The Drive’s commitment to putting the music first is unique in the marketplace and rich features (both daily and throughout the year) highlight rock’s greatest contributions and the colorful stories behind the music. From the wildly popular Ten @ 10 each weekday to Rock ‘N Roll Roots, Album Sides Days, Triple Play Thursdays and Weekends, The Drive A to Z, and morning host Steve Downes’ nationally syndicated program The Classics, The Drive celebrates rock unlike any other radio station. As the dominant music station for Adults in Chicago since 2001, The Drive’s connectivity throughout Chicago extends far beyond our listeners and our airwaves. Let us show you how we can help you engage with your target consumers through an integrated marketing campaign derived from our vast portfolio of marketing assets, such as: community outreach, cause marketing, lifestyle events, mobile, digital, video, social media and more!

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