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About a simple story

a simple story is a curated concept store that stands for an effortless and sustainable lifestyle. The company has an online shop as well as a Showroom in the trendy and versatile district of Kreis 3 in Zurich. The two founders are sisters that have always shared the enthusiasm for natural elegance and refreshing design. After more than ten years of experience and successful careers in Zurich's financial world and the constant desire to create something of their own, they decided to break new ground and with a simple story start a project born of their core values. They offer unique and beautiful products for the home, as well as a fine collection of carefully selected garments, accessories and natural cosmetics. The selection is an attractive mix of proven basics and unique pieces and it is characterized by casual elegance, modern handcraft and the fusion of function and design. In addition to beautiful design and functionality, a simple story takes responsibility for the environment and gives great importance to a sustainable production of the products. All products in their range are selected by the founders themselves and sourced directly from the manufacturers or designers.

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