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About Abacus Data

We are Canada’s most sought-after and influential full-service market and public opinion research agency. We have offices in Ottawa, Toronto, and Halifax. But what we really do is identify the unmet needs of your audience and develop strategies for you to meet those unmet needs first. Through qualitative and quantitative research methods, our deep experience and and wide perspective, we ask the right questions that capture insights, show you where things are going to be, and help our clients navigate some of their biggest challenges, deepen relationships with customers and stakeholders, and better understand the road ahead. We have a robust research toolkit to identify unmet needs. We are firm believers that every client deserves a made-to-measure research solution that fits their unique timeline and budget. Our omnibus surveys are a cost-effective and efficient way to take the pulse of Canadians on your issues or goals. We also design custom online and telephone surveys, facilitate focus groups, conduct in-depth interviews, and host online research communities.

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