ACG Design Research & Strategy

About ACG Design Research & Strategy

15 YEARS EXPERIENCE ADVOCATING FOR AND IMPLEMENTING MEANINGFUL USER EXPERIENCE DESIGN. Alyce sees the world though a unique lens. Her global perspective, empathetic nature and wicked intellect are a powerful combination which give her the ability to identify, deconstruct and expose opportunity spaces with ease and grace. Facilitating and empowering teams to breathe life into these opportunity spaces is where her passion lies. From discovery, to concept development and refinement techniques, to quickly iterating possible solutions, Alyce has knowledge and experience in every facet of the Design Thinking process. She knows that fostering innovation means not only being grounded in business imperatives, but leveraging the empathy, rigor and creativity of a designer to navigate through a problem. She helps her clients and customer create nothing short of effective, desirable and delightful solutions. Alyce brings with her 15+ years of experience in the Design and User Experience fields. She holds a degree in Design, and over the years has held and/or managed nearly every role in the design and development process, giving her an invaluable breadth of knowledge to draw from when building and leading interdisciplinary teams. I bring deep expertise in design research and strategy, creative direction and am adept at understanding, managing and supporting all activities across the human-centered design process. Specialties: Design Research, Design Strategy, Product Strategy, Innovation, Scenario Planning, Qualitative and Quantitative User Research, Human-Centered Design, Systems Thinking, Concept Development, Storytelling, Customer Interviews, Observational Research, Ethnographic Research, Data Design, Information Architecture, User Experience Design, Mobile, Technology, Social Media, Wearable Devices

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