Activation

IT Services and IT Consulting • Manhattan, New York, United States • 21-50 Employees

Company overview

Headquarters	270 Lafayette Street, Suite 1301, New York, NY 10014, US
Website	activationmobile.com
NAICS	5415
Keywords	Automotive, Pets, Technology, Mobile, Powersports, Brand Enthusiasts
Founded	2011
Employees	21-50
Socials

Key Contacts at Activation

Nobuteru Makiyama

Ceo

Bryan Mossey

Owner

Barbara Reynolds

Co-Founder I Am Activated

Activation Email Formats

Activation uses 5 email formats. The most common is {first name}.{last name}@company.com (e.g., john.doe@company.com), used 45.6% of the time.

Format	Example	Percentage
{first name}.{last name}@company.com	john.doe@company.com	45.6%
{first name initial}{last name}@company.com	{first name initial}doe@company.com	22.3%
{first name}@company.com	john@company.com	15.1%
{first name}{last name}@company.com	johndoe@company.com	9.8%
{first name}_{last name}@company.com	john_doe@company.com	7.2%

About Activation

Activation (www.activationmobile.com) connects retailers and brands with their “enthusiast” customer networks on mobile. The Company’s proprietary platform and product suite are targeted at niche enthusiast markets, providing retailers with a branded mobile solution and tools to drive engagement, loyalty and sales through content and messages personalized to each customer’s engagement, likes, purchase patterns and context. Activation’s inaugural product CycleMate (www.cyclematemobile.com) is transforming how Motorcycle dealerships engage with their customers on mobile. Delivered via a consumer facing mobile app and a dealer administrative portal, CycleMate provides riders with valuable tools to facilitate a better riding experience including weather, bike health alerts, targeted promotions, specials, personalized messages for events, services, weather related conditions, dealer rewards and promotions; tracking and sharing of individual rides and accessory and product recommendations, among others. Dealers will get tools to deliver customers targeted messages, alerts, event invitations and promotions. According to PowerSports Business, “CycleMate is an exciting, innovative and powerful marketing tool that will set the standard for how motorcycle dealerships connect to and build powerful relationships with their customers.” Activation will launch products targeted at other markets within the PowerSports vertical including RVs and Boats and also extend into new verticals such as Action Sports, Pets, Health & Fitness and Activation is headquartered in New York and has offices in Charlotte and Orlando.

Activation revenue & valuation

Annual revenue	$279,325
Revenue per employee	$13,000
Estimated valuation?This valuation is estimated based on industry average for the IT Services and IT Consulting industry and current estimated revenues	$893,840
Total funding	$305,000

Employees by Management Level

Total employees: 21-50

Seniority

Employees

Entry

Founder/Owner

Manager

Employees by Department

Activation has 12 employees across 8 departments.

Departments

Number of employees

Funding Data

Explore Activation's funding history, including investment rounds, total capital raised, and key backers.

Funding Date	Round	Amount	Link to Article
2014-12-15	3	$305,000

Funding Insights

$305,000

Total funding amount

$305,000

Most recent funding amount

Number of funding rounds

Activation Tech Stack

Discover the technologies and tools that power Activation's digital infrastructure, from frameworks to analytics platforms.

Google Workspace

GoDaddy

Hosting

Nginx

Reverse proxies

GoDaddy Domain Parking

Domain parking

React

JavaScript frameworks

core-js

JavaScript libraries

OpenResty

Web servers

Frequently asked questions

Activation is located in Manhattan, New York, US.

Activation was founded in 2011, making it 15 years old. The company has established itself as a significant player in its industry over this time.

Activation has approximately 21-50 employees. The company continues to grow its workforce to support its business operations and expansion.

Activation has raised a total of $305,000 across 1 funding rounds. This investment has helped the company grow and expand its operations.