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About ACTvantage

At ACTvantage, our goal is simple: Help distributors grow profitably through analytics. That’s it ! We help you develop analytics capabilities in customer retention or inventory or pricing or purchasing or any other area, you name it. Many companies offer ‘analytics’ as pure software play. That’s exactly where we differ. We give you many technology options, well beyond software, based on your technology maturity. Well, that’s a first step. A shiny tool doesn’t move the needle. People do. That’s why, we bring people, process, and culture into the mix to develop integrated analytics capability than just another software or consulting project. Our team of wholesale-distribution experts bring a diverse set of real-world experience and field-tested tools to help you achieve the same. We are biased though, yes, we are action-prone and people-driven. We are known for creating industry-standard best practices such as customer and inventory stratification and profitable growth strategies. Yes, that’s right. We published best-selling books (through collaboration with NAW) on each of these topics. In addition, we have deployed these best practices across hundreds of firms over the past two decades while training thousands of distribution professionals. So what? Well, this helped us learn blind spots as well as growth spots. We know where it works and when it doesn’t. That’s a learning, only few firms can claim. Now, we are passionate about taking those practices to the next level by helping distributors develop data-driven but people-focused analytics capabilities. Give us a call to learn how analytics can be Actionable, Accessible and Affordable. ACTvantage continues to grow ever day thanks to the confidence our clients have in us. We help distributors, associations, manufacturers and private equity firms across many verticals.

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