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About ADK Strategy Group

ADK Strategy Group is a team of brand marketing experts with a core competency in the Women Infants and Children (WIC) federal food program. We quantify the strategic value of WIC to identify where the greatest opportunities exist. We align with your business objectives to define priorities and workflows to maximize your growth potential. Our business has 3 key practice areas: • Government Food Programs • Analytics and Business Strategy • Marketing Services Government Food Programs: Government Food Programs are a tremendous source of revenue and volume. We utilize a proprietary framework to generate quantifiable strategy, identify where the greatest opportunities exist and define the priorities and workflows needed to execute and accomplish growth. Of particular focus is the Special Supplemental Nutrition Program for Women, Infants, and Children, also known as WIC. Our core team has over 20 years of experience working with WIC and other Government Food Programs. Analytics and Business Strategy: Many small and medium-sized firms are challenged for resources to develop a business or brand strategy. We provide the resources needed to accomplish these critical functions via a very cost-effective on-demand model. Our services cover a wide range of initiatives, from analyzing your current business to identifying new revenue or profit opportunities, to entering new markets or categories. Marketing Services: We support the brand marketing needs of our clients from start to finish. With core expertise in launching new brands, repositioning existing brands and developing marketing programs, we provide added value to any marketing team or start up organization. Our unique combination of sales and marketing expertise and strong partner relationships bring incremental value to our clients with quantifiable results. If you would like more information please contact: William Kaericher (412) 225-6133 William@adkstrategy.com

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