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About Admire Productions

Admire Productions, Inc. is a motion picture production and distribution company, with a specialty in diversity dvd's based on the work of Jane Elliott. Jane Elliott is the adaptor of the controversial and startling “blue eyed/brown eyed” exercise in discrimination, developed in response to the assassination of Martin Luther King, Jr. The "blue eyed/brown eyed" exercise, which labels participants as inferior or superior based on the color of their eyes, is a powerful tool in exposing white people to the experience of being in the minority. Used across the country in thousands of Fortune 500 corporations, universities, libraries, government, and other offices, the “blue eyed” technique illustrates that racism is a learned response, that even people who think they are not biased have internalized years of subtle racial messages. More than 40 years later, Jane Elliott believes that our differences are important to each of us. Elliott insists that education and awareness are the solutions to racism. Many of those who experience her work call it "... a life-changing experience."

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