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About Advanced Customer Analytics

Advanced Customer Analytics is a unique marketing research consultancy. We integrate advanced statistical analysis with an in-depth understanding of purchase motivations and marketing techniques. Within the marketing and survey research realm, we provide research design consulting and advanced statistical analysis, focusing primarily on the customer experience, customer segmentation and brand health. Depending upon your needs, we can provide consultation anywhere on the path from study inception to derivation of insight and direction from study findings. We work in both the B2B and B2C spaces. Morris Wilburn is the founder and principal of Advanced Customer Analytics. He has over 20 years of professional experience performing advanced statistical analyses, working in the areas of the customer experience, market segmentation, brand, new product development and pricing. He has conducted studies in over 40 countries, in industries ranging from surf boards to helicopters, and from financial services to service on Alaska cruises. He has held marketing science positions at The Gallup Organization, Market Probe and SDR Consulting. He is author of the book Managing the Customer Experience: A Measurement-Based Approach and coauthor of Linking Customer and Employee Satisfaction to the Bottom Line. He has a Master's Degree in Sociology with a specialization in survey research methodology from the University of Chicago, with additional Master's level training in advanced statistical analysis from that institution.

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