Advertising Business Group

About Advertising Business Group

The Advertising Business Group (ABG) is the independent industry association uniting advertisers, agencies, media owners, and platforms across the Middle East. Our mission is to advance responsible and ethical advertising while driving innovation, collaboration, and growth across the industry. Through our committees, task forces, and member-led initiatives, we work to ensure that marketing in the Middle East is transparent, sustainable, and future-ready. ABG represents the collective voice of the region’s advertising ecosystem, aligning global best practices with the unique cultural and market needs of the Middle East. Our strategic partnerships with international organizations such as the World Federation of Advertisers (WFA), ICAS, and ICC give our members a direct connection to global standards, research, and policy frameworks. Key areas of focus include: - AI in Advertising – guiding safe, effective adoption of new technologies - Influencer Marketing – building transparency and trust across markets - Sustainability – tackling greenwashing and promoting media decarbonization - Media Measurement – advancing industry-wide accountability and effectiveness - Capability Building – equipping talent with the skills to thrive in a fast-changing landscape Our flagship initiatives include the Marketer of the Future Middle East, the exclusive ABG CMO Forum, the ABG Academy, and cross-industry charters that set new standards for the region. With a membership that spans the world’s leading brands, agencies, and platforms, ABG is shaping the future of marketing in the Middle East, ensuring it is innovative, inclusive, and accountable.

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