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About Affinity Growth Partners

We are a marketing strategy and communications firm that helps companies grow customer affinity (build passion for their products/services and brands). Growing affinity builds loyalty and maximizes sales. Today, GROWING AFFINITY means connecting and engaging with your target customers in meaningful ways. However, this is also the BIGGEST problem BRANDS are struggling with TODAY: HOW TO connect and engage with their customers effectively, when there are more options than ever for brands to reach their target. Digital Media, social media, mobile marketing, email, SEO, promotions, PR, etc. ... where do you start? ... what should you focus on? THIS IS WHERE WE CAN HELP! … To help connect and engage with customers most effectively … To make sure that your marketing initiatives are focused where they’ll have the most influence, and be as effective and efficient as possible for what you’re trying to do. HOW? by applying our unique, 4-step approach to building brands: 1) Position your brand effectively (based on a thorough understanding of your target customers), 2) Understand how your target shops your category, 3) Align your marketing initiatives with how they shop (… in essence, determine the best ways to reach your target), and 4) Develop and provide GREAT content that endears them to your brand … that drives purchase … and gets them to act in ways you want by providing information they’re looking for and appreciate. We can apply this proven process to optimally address any challenge or opportunity your brand is facing, big or small. See our website for more, including case studies and testimonials ... Or contact Doug directly for a free consultation: 978.505.7066, doug.koval@affinitygrowthpartners.com

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