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About Affordable Research

Strategic Insights. Achieved Affordably. Affordable Research is a highly experienced market research consultancy dedicated to helping small and medium-sized companies grow through customer insights and a strategic perspective to your business. No longer are high-quality insights about your current and new markets out of reach! Our company is led by 30+ year professionals who will remain your primary contact and thought leader through the life of the research and beyond. At Affordable Research, we partner with you to develop strategies to grow your business. Whether you are a small company with big needs, or a bigger company with small needs, let us help. And honestly, if it’s not affordable, why do it? We’ve been in your shoes and know how frustrating it is to be told your budget is too small. In fact, we find that most projects can be conducted quickly and cost-efficiently. -We’re small and nimble. -We bring help in as needed to stay lean. -We competitively bid to our exclusive list of qualified subcontractors. We are --NOT required to use only in-house resources so we can get the best prices without sacrificing quality. -We’re experienced, so we know how to move efficiently and quickly (and our partners do too). Once we discuss your needs and budget, we’ll determine the best way to accomplish your business objectives. We will assess what you are already know first – this may include speaking to other internal stakeholders. In addition to desk research, we may employ some or all of the following: -Online custom surveys with or without images/ads/concept boards -One-on-one interviews -Focus groups/mini-groups – in person or online -In-person ethnography or “shop alongs” -Virtual ethnography -Mystery shops/calls/web visits -Online communities or bulletin boards -Hybrid quant/qual interviews In our experience, no one has ever regretted doing research!

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