African Seeds Group - Southern Africa

About African Seeds Group - Southern Africa

African Seeds Group (ASG) was established in 2018 when holding company Zaad Holdings Limited – which invests in the specialised agri-inputs industry where they currently own, develop, import and distribute a broad range of agronomy, forage and vegetable seeds into mainly Africa, Europe and other emerging international markets – realised the importance of having a company that can specifically focus on the emerging farmer market in South Africa. This segment of the market, which is often overlooked by traditional seed and agri-input providers, has grown significantly in recent years. Today, African Seeds Group has established itself as a standalone brand and business with a successful track record of servicing emerging farmers as well as the commercial and institutional agricultural sectors. African Seeds Group sources high-quality products from a wide network of partners and distributes to customers and end-users from their packing facility in Johannesburg. Their wide-ranging customer base includes public and private entities, wholesale customers and NGOs. In 2021, the Sakhumnotho Group, a pan-African investment holding firm, acquired a majority stake in African Seeds Group. Through this partnership African Seeds Group is now a Level 2 B-BBEE contributor. The investment by Sakhumnotho, combined with our continued affiliation with the Zaad group, will help us to expand our foothold in the African agricultural space.

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