Aja Labs

About Aja Labs

AJA Labs is materials science and fiber innovation firm pioneering in dermotextiles and cosmetic textiles. We have brought to market “the fake hair of the future” under the brand mantle, Nourie, manufacturing and selling hair extensions made from biopolymers. Harvested in SOSV’s IndieBio accelerator and NC State’s Wilson College of Textiles, AJA Labs is where cosmetic efficacy, intellectual property, and sustainability intersect. Not only is our Raleigh-based team creating and defining a novel category in cosmetic haircare, but we are doing so through IP-backed platform technology that borrows the methods and means from time-release technology popularized in OTC pharmaceuticals. Each fiber of hair is wrapped in a nutrient rich cosmetic coating loaded with active ingredients you’d find in the Sephora skincare aisle to penetrate the hair shaft and scalp. Nourie’s plant-based cosmetic performance fibers nourish your body during wear by releasing a cosmetic coating; it performs for you to address often overlooked beauty concerns while achieving style-forward hair looks. Much like the category-creating lab-grown diamond industry before it, AJA Labs approximates key properties of human hair including tensile strength, diameter, and biocompability. Currently undergoing human clinical trials for efficacy, AJA Labs proudly manufactures in the USA.

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