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THE EVOLUTIONARY THEORY OF LANGUAGE: Applying to success, leadership, creativity and the individual development with expansion towards the collective. The language goes beyond the perception of it like a set of articulated words that we use to communicate. We are in front of a living internal structure installed in the unconscious, whose functioning is like a launching platform and, depending on the consistency of its design, can launch us to success or failure, to happiness or unhappiness, to fulfillment or frustration. The language converges in the evolution of intelligence, which, by placing itself above the language, acquires the capacity to transform itself in consciousness. It's an evolutionary process that enables us to reach the capacity to realise our own essence and our exisential truth, as well as the capacity to define and conceptualise what we really see and experience. Everything that seems irrelevant or unnecessary in our process of evolution and growth, is transformed into the unconscious (hidden, forgotten or repressed); in this way language becomes available to restructure the unconscious, optimizing it to store information and create orders and instructions that are manifested through speech, thoughts, actions or approaches.

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