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About AlixCompany

AlixCompany provides smart, 'just-right customized’ strategic planning solutions for truly connecting with consumers in today's marketplace. Specifically, our services include: * Qualitative research - gather deep insight by speaking directly with consumers in controlled or natural environments. We lead and manage all aspects of your qualitative market research needs; this includes field services, moderation, report writing, and debrief presentations. Our qualitative know-how includes: focus groups, in-depth-interviews, ethnography, shop-alongs, and online discussion group/panel moderation. * Quantitative research and measurement - best in class quantitative expertise for delivering consumer, product, and marketplace insight from data. Assess your situation and move forward. Our analytic capabilities provide unique and measurable insight designed to foster long-term consumer connectivity. Our capabilities include: segmentation, brand health evaluation, pre and post campaign awareness testing, and predictive modeling. * Planner for Awhile (PFA) - just-in-time, on-demand strategic planning smarts. Contract a PFA for one hour and up to six months. We do the legwork by tapping into our freelance network to provide perfect fit account planning candidates. Big (and small) data analysis and interpretation, persona naming, brainstorming facilitation, content creation, and consumer experience journey mapping are just a few of the services our PFA’s provide. We make house calls and welcome referrals - please reach out via info@alixcompany.com and let's connect! Phone: 512-537-8503 Email: info@alixcompany.com Website: www.alixcompany.com Blog: www.alixmorrow.com

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