Alles Mooi

About Alles Mooi

European partner of the biggest mohair socks manufacturer in the world, assisting in all aspects from farm to fashion. Alles Mooi means "everything nice" in English; a term more passionately understood and descriptive in Afrikaans. Alles Mooi Europe is an umbrella brand for differentiated products with a focus on natural performance. The initial product offereing is mainly mohair socks. Mohair is a miracle fibre, called the noble fibre because of its lustrous, resilient and exceptional colour reflection, a symbol of luxury and exclusivity. Mohair is the fleece of the Angora goat, and it’s one of the world’s most beautiful sustainable natural fibres. South Africa is the biggest global producer of mohair, producing approximately 50% of the world’s mohair. Currently >90% of Alles Mooi first time buyers return for additional purchases of mohair products. Uses describe their mohair socks as ADDICTIVE. Alles Mooi differentiation is furthermore demonstrated in superior customer service, consistently. Customers first, always! Mohair socks are a functional item more than a fashion statement. The benefits and features of mohair socks include: 1. Thermoregulation and breathability for all seasons comfort 2. Natural wickability keeps feet dry 3. Smooth fibres prevent blisters and provide exceptional comfort 4. Hard wearing, mohair is a strong fibre 5. Naturally antibacterial which also prevents odors. The target market for mohair socks are those consumers who have already converted from plastic socks to wool socks. Mohair is better than merino wool.

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