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About AllOut Advisors

Scaling from natural success into Food, Drug, and Mass (FDM) retail is no small leap. Between shifting buyer expectations, rising costs, and the pressure to grow velocity quickly, emerging CPG brands need more than hustle, they need retail-ready strategy, structure, and support. AllOut Advisors helps natural health & wellness CPG brands scale smarter into national retail. With 20 years of experience in CPG marketing, brand strategy, and go-to-market planning, we know what it takes to get better-for-you products on shelf and keep them there. Founder Jane Merten has helped brands: Launch first-to-market innovations and strategic line extensions Achieve 92% growth in 2 years with 89,000 new points of distribution Win placement and increase velocity across the US & Canada at Walmart, CVS, Target, Publix, Shoppers Drug Mart, Loblaws, Amazon, and more Build retail-ready marketing strategies that turn buyer “maybes” into “yeses” Jane previously led marketing for a #1 doctor-recommended feminine health brand, scaled a certified B Corp, and built her own organic personal care company including Shopify and Amazon distribution. AllOut Advisors bridges high-level strategy with hands-on execution across product innovation, brand positioning, retail readiness, shopper marketing, and digital growth. If your brand is ready to grow into mass retail with clarity, confidence, and momentum we’re here to help you go AllOut. 📅 Schedule a 30-min call: https://calendly.com/janemerten/30min 📧 Email: jane@alloutadvisors.com https://alloutadvisors.com/

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