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About Alpha Research

Alpha Research is the largest independent Bulgarian Consulting, Social, and Market Research Company with over 20 years of professional experience. Whether your goal is new market entry, growth, launching a new product or customers’ feedback, we can offer deep insights and successful solutions, founded on reliable data, comprehensive analysis, and valuable expertise. Alpha Research applies rigorous approach tailored to each client’s specific business needs. We have extensive current experience conducting more than 100 000 quantitative, 200 in-depth interviews and 60 focus group discussions annually. Our team includes 14 social and market research professionals at our Sofia-based headquarters; 25 moderators for in-depth interviews and focus groups; а national network of 27 regional supervisors and over 350 interviewers. Our portfolio consists of a wide spectrum of services such as: • Tablet-assisted Face-to-Face Interviews (TAPI) • Computer-assisted Telephone Interviewing (CATI) • Omnibus surveys • Desk Research • Mystery Shopping • Public Opinion Polls • Political and Electoral Studies • Customer Satisfaction and Segmentation Research Over 800 clients across FMCG, financial services, pharmaceuticals, utilities, IT and other sectors have trusted us, to provide them actionable insights for their business. We are a preferred partner for many national, international institutions, and non-governmental organizations, that rely on Alpha Research when they need to make informed decisions of high importance. We know that to move forward, every company needs solutions based on reliable data and in-depth analysis. In this challenging journey, we offer you our insights based on our extensive experience and our uncompromising accuracy.

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