AlphaPet Ventures
Technology, Information and Internet • 
Munich, Bavaria, Germany • 101-200 Employees
Company overview
| Headquarters | Landsberger Str. 234, München, Bayern 80687, DE |
| Phone number | +4989809115662 |
| Website | |
| Keywords | Digitalisierung, Ecommerce, Brandbuilding, Finanzholding |
| Founded | 2016 |
| Employees | 101-200 |
| Socials |
Key Contacts at AlphaPet Ventures
Christopher Praa
Managing Director | Coo
Christian Maerzke
Managing Director | Chief Sales Officer
Rob Stirling Craig
Brand Director & Md
Frédéric Jenewein
Brand Director
Vanessa Winkelbach
Brand-Director
Tom Thiel
Product Owner Erp
Andrea Stemmermann
Brand Director
Daniel Aliendro
Senior Art Director
Sebastian Busch
Product Owner Erp Mid Level
Leonie Höfer
Data Analyst & Tool Owner Customer Care
AlphaPet Ventures Email Formats
AlphaPet Ventures uses 5 email formats. The most common is {first initial}.{last name} (e.g., j.doe@alpha.pet), used 50.6% of the time.
| Format | Example | Percentage |
|---|---|---|
{first initial}.{last name} | j.doe@alpha.pet | 50.6% |
{first name}.{last name} | john.doe@alpha.pet | 46% |
{2char} | {2char}@alpha.pet | 1.1% |
{first initial}.{last name}{first initial} | j.doej@alpha.pet | 1.1% |
{first initial} | j@alpha.pet | 1.1% |
About AlphaPet Ventures
ALPHAPET VENTURES DIGITISES THE PET MARKET AlphaPet Ventures GmbH is a technology-driven brand platform that stands for the digitalisation of the pet market as well as the successful brand building and multi-channel distribution of premium pet food. The AlphaPet Ventures brand portfolio comprises eight premium brands, including Wolfsblut, Wildes Land, PRIMUM and Müller’s Naturhof. The brands belonging to AlphaPet are sold through the in-house multi-brand shops petspremium.de and hundeland.de as well as through the mono-brand shops wolfsblut.com and wildes-land.de. Through the AlphaPet platform and the four connected eCommerce shops, AlphaPet now has direct access to over one million end customers in direct sales. The subsidiary Premium Pet Products GmbH is the sales company and contact for all B2B partners and offline retailers. With its 20-strong office and field sales team, it already serves more than 1,200 independent specialist retailers, key accounts / partners such as Fressnapf, Hagebau, EDEKA, dm and many more – with a total of more than 13,000 connected point-of-sales. Through its digital roots and platforms, AlphaPet Ventures has developed strong expertise in digital brand building. AlpahPet’s core areas can be summarised as (digital) brand building, multi-channel distribution and brand platform services & scaling.
AlphaPet Ventures revenue & valuation
| Annual revenue | $6,000,000 |
| Revenue per employee | $40,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Technology, Information and Internet industry and current estimated revenues | $19,200,000 |
| Total funding | $14,600,000 |
Employees by Management Level
Total employees: 101-200
Seniority
Employees
Employees by Department
AlphaPet Ventures has 81 employees across 12 departments.
Departments
Number of employees
AlphaPet Ventures Tech Stack
Discover the technologies and tools that power AlphaPet Ventures's digital infrastructure, from frameworks to analytics platforms.
Web frameworks
PaaS
Cookie compliance
Tag managers
Webmail
Reverse proxies
Programming languages
CMS
Miscellaneous
Miscellaneous
UI frameworks
Miscellaneous
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Frequently asked questions
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