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About American Business Culture

We help German companies, sales teams and leaders sell MORE to their American partners. Most international companies whose employees work with American colleagues and customers are performing far below their true potential in the USA. Instead of earning healthy profit margins and enjoying strong growth rates, as they should be, far too many of them must be subsidized from home just to survive. Substandard performance is not OK and it should not be accepted. Choose to succeed instead! Knowledge of English alone does not predict success in American business. In fact, knowledge of English without knowledge of American business culture can create an additional problem: Most Americans expect more from someone who is very proficient in the English language. The simple truth is that Germans and other international business people who want to do business successfully with Americans must understand how Americans think and talk about business, how they work, lead, and expect to be led. This requires not only American business knowledge, but also cultural adaptation techniques and mastery of American rhetorical tactics. The American Business Culture Training SYSTEM begins with teaching first principles. What principles always apply when you work with Americans? What are the DOs, DON'T DOs and TABOOs? Then, by using practical, "real-world" business scenarios and common problems, participants learn what specific principles apply to each scenario, what tools are available to master it, and what the best practices are for each type of scenario. The ABC Training System helps participants master many culturally accepted skills and tools, including the American Agile work style, leadership style, and American business communication style. We offer intensive training in the public speaking skills needed to succeed in win-win negotiations, give persuasive presentations, handle conflict, take criticism, effect change, sell consultatively, respond to objections, and more.

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