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About Angus Hammond Africa

Collecting data is one thing, a thing we are very good at, but even great data is useless if it can't be turned into actionable, realistic and relevant insights. And this is what we're REALLY good at, bringing the numbers to life! Angus Hammond Africa, AHA, was founded in 2008 to feed a passion to further explore and understand the magnificent continent we call home. 13 years later, we’ve worked with over 50 clients in 22 African countries, and do so working with our partnership network of 19 field agencies across the continent. Our network means we have a presence in 32 African countries, placing 420 million people within reach. We provide an array of qualitative and quantitative research services, ranging from survey conceptualisation, methodology design, recruitment, fieldwork, data processing, research analysis and interpretation. Project inputs are a blend of traditional research methods and the latest developments in digital collection techniques. In this way we’re able to select the right tools for your project, integrating methodologies from online communities to on-demand surveys, and applying a range of interpretative methods and statistical techniques, from cohort analysis to behavioural economics. For us it’s all about informed decision making, trend identification and providing actionable foresight, and if there isn’t a methodology suited to your needs, we ‘ll create it! This is something we’re renowned for, and in 2019 we won the Africa Market Research Association’s best annual paper for such an methodological invention. Our signature techniques, like WhatsApp MROCs, Brand Noise™ measurement, Corporate Reputation Resonance Effect™ tool, Impact Monitoring & Management, Communication Enhancement Evaluations and others, allow international organisations, governments, non-profits, and private sector companies, to make data-driven decisions guaranteed to have an impact.

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