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About APD Global Research

APD is a UK and Australian based company at the forefront of product, brand and customer research in the global automotive, transport mobility, motorcycle and leasing industries. Our clients use our range of analytics services and global web based platforms to track their performance and competitive position in real time. This gives them strategic insight into their own business performance and that of their customers and supply chain partners. Our programmes are operational in 52 countries in 26 different languages with the likes of Mercedes-Benz, Arval, Alphabet, Triumph, Suzuki, Cox Automotive, Iveco, Hitachi Capital and Inchcape. We have three key product offerings: Voice360 is APD’s award-winning multi-language multi-channel (CX) customer experience and management programme that analyse and cover the following respondent groups: Analysis Types • Brand (BVI) • Credibility (CI) • Data quality (DQ) • Effort (CES) • Loyalty (CLI) • Recommendation (NPS) • Retention (NSI) • Satisfaction (CSAT) Respondent Groups • Consumers • Customers • Drivers • Employers • Employees • Passengers • Riders • Suppliers Respond360 is APD’s integrated online and inbound contact and response management tool which handles enquiries, requests, complaints between principal supplier, customer, drivers and third party supply chain. Sophisticated root cause analysis reporting can be combined with optional recording of inbound calls and Voice 360 platforms for tracking of life journey satisfaction, recommendation and retention levels. Insight360 is APD’s consultancy division expert in scoping and delivering solutions to our clients using bespoke multi-channel research overlaid with industry sector insight and change management guidance.

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