Appeal It

About Appeal It

Are you losing money in denied health insurance claims? Then you’ve landed on the right page! A shocking fact about U.S. healthcare: Over 200 million health insurance claims are denied daily, and 30% of claims are denied for payment on first submission. Health providers and patients accept deny-delay-defend insurance decisions because they take too long to challenge, and the appeals procedure is complicated and confusing. Dr. Ali Morse is on a mission: to help healthcare providers, billers, and patients fight insurance claim denials that go beyond the ABCs (administrative, billing, and coding mistakes). Most insurance claims are rejected for reasons that are unclear. Not medically necessary. Experimental. Investigative. Bundling. And “Other”. Dr. Morse calls these reasons the D to Z- Denial Zone which comprise about 70% of claims that are denied by insurers! In her successful NYC practice, Dr. Morse pushed back against insurance companies, creating a process she added to her billing system that earned her the title “Appeal Queen”, by her colleagues. Her success rate of over 85% helped her recoup thousands of dollars from previously denied insurance claims. In 2022, Dr. Morse realized her process could scale, helping both providers and patients. She set up her new company, Appeal It, to build an easy-to-use Enter-Click-Send software app that’s changing the increasing tide of insurance denials. It's like TurboTax for recovering denied health insurance payments. Designed to be easy, quick, and simple, the Appeal It software app has integrated forms, mail, data trackers, and more that office managers and billers can use to recoup insurance company payments. Dr. Morse is excited to be leading this new venture that brings to market a proven solution to a growing problem, which unlocks lost revenue for healthcare practitioners and helps reduce the burden of patient debt.

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