Appliances Online
General Retail • 
Sydney, New South Wales, Australia • 51-100 Employees
Company overview
| Headquarters | Sydney, New South Wales, Australia |
| Phone number | +611300000500 |
| Website | |
| NAICS | 4234 |
| SIC | 531 |
| Keywords | Ecommerce |
| Founded | 2005 |
| Employees | 51-100 |
| Socials |
Key Contact at Appliances Online
John Winning
Chief Executive Officer
Appliances Online Email Formats
Appliances Online uses 2 email formats. The most common is {first initial} (e.g., j@appliancesonline.com.au), used 66.7% of the time.
| Format | Example | Percentage |
|---|---|---|
{first initial} | j@appliancesonline.com.au | 66.7% |
{first initial}.{last name} | j.doe@appliancesonline.com.au | 33.3% |
About Appliances Online
John Winning was working in his family's century-old bricks and mortar retail business, Winning Appliances, when he saw the growth opportunity to sell whitegoods online. Despite John's enthusiasm for appliances, his family did not believe online retail could be successful, and in 2005 at just 21 years of age, John set out with a $50,000 business loan and founded a stand-alone online retail business. Appliances Online catered to a growing market of Australians looking for an efficient, streamlined shopping experience that's affordable, convenient and hassle-free. Although the site initially catered to time-poor consumers looking for a replacement item in the Sydney area, the business' customer base has evolved to include builders, real estate property managers and renovators from all across Australia. Expansion has occurred at every level of the business. Appliances Online now employs over 250 people and operates nationally via its own trucks and centralised warehouses in NSW, VIC, QLD, SA, WA, NT and satellite warehouses in Heatherbrae and Canberra. Appliances Online’s investment in customer service, technology and logistics has allowed for complete end-to-end service. Something which has been recognised and awarded nationally and internationally, when Appliances Online was awarded with Best Customers Service by the World Retail Awards in 2014. Providing exceptional customer service has been the driving force behind the success and rapid growth of the online retailer, which is now arguably one of Australia's most successful online start-ups.
Appliances Online revenue & valuation
| Annual revenue | $235,000,000 |
| Revenue per employee | $4,352,000 |
| Estimated valuation?This valuation is estimated based on industry average for the General Retail industry and current estimated revenues | $752,000,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 51-100
Seniority
Employees
Employees by Department
Appliances Online has 23 employees across 6 departments.
Departments
Number of employees
Funding Data
Appliances Online has never raised funding before.
Appliances Online Tech Stack
Discover the technologies and tools that power Appliances Online's digital infrastructure, from frameworks to analytics platforms.
Programming languages
Security
RUM
Advertising
JavaScript frameworks
JavaScript libraries
Analytics
Miscellaneous
Video players
A/B Testing
JavaScript libraries
United States
India
Spain
United Kingdom
Canada
Frequently asked questions
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