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About Ardaigh Management

Small and midsize businesses often struggle to attract and afford top-tier sales and marketing leadership on a full-time basis. As a result, owners and CEOs are forced to take on these responsibilities themselves—diverting their time and energy from other critical areas of the business. Compounding the issue, sales and marketing are rarely the owner and CEO's core strengths. This can lead to a lack of strategic direction, limited control over the sales team, and a fragmented approach to marketing—ultimately stalling growth and creating unnecessary stress at the top. Ardaigh is an Irish Gaelic word meaning to raise or elevate. As a Fractional Executive, Billy Henry partners with owners and CEOs of small to midsize companies on a part time basis to elevate performance by crafting scalable sales and marketing strategies. With over 40 years of experience leading high-performing teams across sales, marketing, and general management, Billy has delivered industry-leading results in both Fortune 500 corporations and fast-moving entrepreneurial startups. What sets Billy apart is his ability to align both sales and marketing strategies with a company’s vision, then translate that alignment into actionable execution plans that drive real growth. He also brings firsthand insight into the unique challenges of running a small business, having served as Chief Executive of his own ventures. The growth framework Billy developed and implemented in those companies led to exceptional outcomes—including a 3X increase in sales, a 2X boost in brand awareness, and a successful exit via Private Equity acquisition.

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