AROVE Beauty

About AROVE Beauty

AROVE is redefining the future of haircare with the world’s first encapsulated, water-free, concentrated powder shampoo and conditioner, along with a revolutionary water-free oil. Founded by celebrity hairstylist Michael Dueñas, AROVE was created to solve a simple but powerful challenge: eliminate everything your hair doesn’t need, such as water, fillers, gums, and waste, and amplify everything it does. Our products are powered by LumiLok™, a breakthrough encapsulation technology that delivers clean, active ingredients deep into the hair and scalp for stronger, shinier, and healthier results you can feel after just one use. The AERIOUS Shampoo and Conditioner are powder-to-lather formulas that transform in your hands. They are lightweight, compact, and made without a single drop of water. Each 2.3 oz bottle delivers the same performance as a full 32 oz liquid product while reducing plastic waste by up to 88.5 percent, saving nearly 2 gallons of water per person annually, and cutting shipping emissions by over 60 percent. Coming soon: ILLUMINOUS Ultra-Hydrating Oil, a concentrated leave-in formula that delivers intense moisture, frizz control, and shine using a natural silicone alternative. Every product we make is: • 100% water-free and filler-free • Color-safe and pH-balanced • Free from sulfates, silicones, phthalates, gums, and parabens • Packaged in 100% recycled, recyclable materials • Vegan, Clean Ingredients Created for all hair types, AROVE combines clean ingredients with advanced science to deliver greater performance, increased sustainability, and less environmental impact. 🌐 www.arovebeauty.com | 📍 Los Angeles | @arovebeauty on all socials

View contact profiles from AROVE Beauty