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About Asé Pure Naturals

At Asé Pure Naturals, we believe movement is medicine — and recovery is the key to long-term performance, vitality, and wellness. Founded in 2020 by ultra-endurance athlete and wellness entrepreneur Heather Jacoby, Asé Pure Naturals is a woman-owned CBD wellness brand based in Charlotte, North Carolina, serving athletes, health professionals, and fitness-driven communities across the U.S. We specialize in clean, plant-based recovery products designed to support: ⚡ Physical performance & muscle recovery 🧠 Mental clarity & focus 😴 Restful sleep & stress regulation Crafted from organically grown hemp and therapeutic botanicals, our products are CO₂-extracted for maximum purity, non-toxic, and third-party tested for quality and safety. Our product line includes CBD softgels, topicals, and extracts — used and trusted by Olympic athletes, endurance competitors, weekend warriors, and wellness professionals alike. We work closely with: 🏃 Run specialty retailers 🧘 Chiropractors & functional medicine doctors 🏥 Health & wellness studios 🧬 Recovery-driven athletes of all levels 🧭 Our Mission We are committed to promoting physical movement at all levels of fitness to foster a healthy, empowered lifestyle. We believe that sport and fitness are transformational for the body, mind, and spirit. By embracing discipline through movement, we unlock focus, energy, and resilience that extend far beyond workouts — paving the way for success and fulfillment in every area of life. Our products are designed to support that journey — helping people train harder, recover smarter, and live stronger — naturally.

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