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About Atlanta Product Group

Atlanta Product Group helps enterprises and VC-backed startups align innovation with profit through Design Sprints, Financial Model Flips, and Service Design Blueprints. Atlanta Product Group is a boutique product strategy consultancy specializing in aligning innovation with profit. Founded by Elissa Bordner, creator of The Profitable Method™ and former Fortune 500 product leader, APG equips enterprises and venture-backed startups to design, launch, and scale products that deliver measurable financial outcomes. Our work is built around three pillars: Design Sprints — collapse your final product revision from 3 years to 3 days. Flipping the Financial Model — build with a revenue-centric lens on the product feature set. Service Design Blueprints — take your product brand promise and integrate it into every touchpoint on the customer journey. This not only differentiates you in the market but can also drive additional profit growth. Unlike traditional consulting, Atlanta Product Group doesn’t just advise—we can also staff and manage full development teams for custom product builds, ensuring strategy translates into execution without risk of misalignment. With a track record spanning $1B in launch-led revenue and product systems adopted across industries from telecom to healthcare, Atlanta Product Group is the go-to partner for product leaders, executive teams, and investors ready to stop “building to launch” and start launching what pays.

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