AWOL Tours Revenue

Travel Arrangements • 3 Dock Road, 5 Battery Park, South Africa • 1-10 Employees

AWOL Tours revenue & valuation

Annual revenue	$769,995
Revenue per employee	$86,000
Estimated valuation?This valuation is estimated based on industry average for the Travel Arrangements industry and current estimated revenues	$2,500,000
Total funding	No funding

Key Contact at AWOL Tours

Sally Petersen

Director

Company overview

Headquarters	3 Dock Road, 5 Battery Park, Cape Town, Western Cape 8001, ZA
Website	awoltour.co.za
NAICS	5615
Keywords	Hiking Tours, City Tours, Mountain Biking, Cycling Tours, Birdwatching, Cooking Tours, Nature Tours, Table Mountain, Township Tours, Cape Town Day Tours, Private Guided
Founded	2002
Employees	1-10

AWOL Tours Email Formats

AWOL Tours uses 1 email format. The most common is {first name} (e.g., john@awoltours.co.za), used 100% of the time.

Format	Example	Percentage
{first name}	john@awoltours.co.za	100%

About AWOL Tours

Since its founding in 2002, AWOL Tours has established itself as Cape Town’s leading hiking and cycling adventure specialist. Created by passionate cycle explorer Sally Petersen, the company was born from a simple yet powerful idea: to give travellers a way to experience South Africa in its most authentic, environmentally responsible, and culturally immersive form. Over the past two decades, AWOL Tours has grown into a trusted, award-winning operator that combines outdoor adventure with cultural connection and sustainability. From hiking the dramatic slopes of Table Mountain to pedalling through the Winelands or engaging with vibrant township communities, every AWOL experience is carefully designed to be more than a tour—it is a journey into the heart of South Africa. Operating from the V&A Waterfront in Cape Town, the company has welcomed thousands of visitors from across the world. Whether it is a solo traveller seeking a guaranteed daily departure, a family creating lifelong memories, or a group in need of a tailor-made itinerary, AWOL Tours consistently delivers safe, educational, and unforgettable adventures. With full SATIB insurance coverage, SATSA accreditation, and a dedicated team of highly trained guides, AWOL Tours is not only a benchmark in professionalism but also a pioneer in responsible tourism. Our signature hiking tours include routes up Table Mountain, to the rugged Cederberg mountains. For cyclists, we offer guided city rides, Winelands cycle tours, and our much-loved Masiphumelele Township Cycle Tour, which creates meaningful connections with local communities. AWOL Tours is proudly SATSA-accredited and fully insured through SATIB, with a 20-year reputation built on professionalism, personal service, and a commitment to responsible tourism. With thousands of glowing reviews, international awards, and repeat guests from across the world, AWOL Tours continues to set the benchmark for sustainable adventure travel in South Africa.

Employees by Management Level

Total employees: 1-10

Seniority

Employees

Entry

Manager

Director

Employees by Department

AWOL Tours has 5 employees across 5 departments.

Departments

Number of employees

Funding Data

AWOL Tours has never raised funding before.

Frequently asked questions

AWOL Tours is located in 3 Dock Road, 5 Battery Park, ZA.

AWOL Tours generates an estimated annual revenue of $769,995. This revenue figure reflects the company's market position and business performance in its industry.

AWOL Tours has an estimated valuation of $2,500,000. This valuation is calculated based on industry-standard revenue multiples and reflects the company's growth potential and market positioning.

AWOL Tours was founded in 2002, making it 24 years old. The company has established itself as a significant player in its industry over this time.

AWOL Tours has approximately 1-10 employees. The company continues to grow its workforce to support its business operations and expansion.

Key Contact at AWOL Tours

Sally Petersen

Director

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