Back to the Roots

General Manufacturing • Oakland, California, United States • 51-100 Employees

Company overview

Headquarters	100 Webster, Suite 200, Oakland, CA 94607, US
Phone number	+15105885331
Website	backtotheroots.com
NAICS	312
SIC	509
Keywords	Sustainability, Sales, Aquaponics, Recycling, Mushrooms, Cereal
Founded	2009
Employees	51-100
Socials

Key Contacts at Back to the Roots

Lindsey Roberts

Director Of Sales & Marketing

Paul Sorensen

Finance Director

Gary Duan

Senior Director Of Operations

Brianne Patrick

Senior Director Of Sales & Marketing

Andrew Godfrey

Director Of Technical Services

Sarah Swartz

Director Of Communications

Mike Oxus

Owner

Hugo Daniel

Technology And Operation Director

Back to the Roots Email Formats

Back to the Roots uses 2 email formats. The most common is {first name} (e.g., john@backtotheroots.com), used 59.1% of the time.

Format	Example	Percentage
{first name}	john@backtotheroots.com	59.1%
{first initial}	j@backtotheroots.com	40.9%

About Back to the Roots

Back to the Roots is an organic gardening company founded by Nikhil Arora and Alejandro Velez. Back to the Roots has an award-winning line of organic soils, seeds, plant foods, raised beds, and indoor gardening kits. The duo co-founded Back to the Roots in college after discovering how to grow gourmet mushrooms on recycled coffee grounds. Since then, the organic gardening company has evolved from an urban mushroom farm in Oakland, CA to a thriving national brand and the fastest-growing gardening company in the country. With a mission to reconnect families back to their food and the land, Nikhil and Alejandro are transforming the gardening industry by making it easy for anyone, anywhere to grow their own food. The organic gardening products are currently distributed in over 15,000 stores including Walmart, The Home Depot, Target, Lowe’s, Tractor Supply, and Whole Foods, as well as on Amazon. The founders have been recognized globally for their efforts in sustainability, innovation, and entrepreneurship, appearing on lists including Fast Company’s “Most Innovative Companies”, BusinessWeek’s “Top 25 Entrepreneurs Under 25”, Inc.’s “30 Under 30”, Inc. 500, Forbes’ “30 Under 30”, CNN’s “10 Next Entrepreneurs to Watch”, BBC’s Top Global Social Entrepreneurs, Forbes 40 Under 40, EY Entrepreneur of the Year and President Obama’s Champions of Change. They have delivered multiple TEDx Talks, UC Berkeley’s Business School commencement address, and have been featured on CNBC Mad Money, CNN, Forbes, Bloomberg, Fox News, ABC News, NBC News, WSJ, Huffington Post, and the NY Times.

Back to the Roots revenue & valuation

Annual revenue	$6,400,000
Revenue per employee	$80,000
Estimated valuation?This valuation is estimated based on industry average for the General Manufacturing industry and current estimated revenues	$20,500,000
Total funding	$18,000,000

Employees by Management Level

Total employees: 51-100

Seniority

Employees

Entry

Director

Manager

Employees by Department

Back to the Roots has 27 employees across 10 departments.

Departments

Number of employees

Funding Data

Explore Back to the Roots's funding history, including investment rounds, total capital raised, and key backers.

Funding Date	Round	Amount	Link to Article
2022-05-21	1	$18,000,000

Funding Insights

$18,000,000

Total funding amount

$18,000,000

Most recent funding amount

Number of funding rounds

Back to the Roots Tech Stack

Discover the technologies and tools that power Back to the Roots's digital infrastructure, from frameworks to analytics platforms.

Justuno

Cart abandonment

jQuery CDN

CDN

Bold Subscriptions

Shopify apps

Okendo

Reviews

Postscript

Marketing automation

iubenda

Cookie compliance

Swiper

JavaScript libraries

lit-element

JavaScript libraries

Hotjar

Analytics

Pinterest Ads

Advertising

Google Maps

Maps

Apple Pay

Payment processors

Frequently asked questions

Back to the Roots is located in Oakland, California, US.

You can reach Back to the Roots at +15105885331.

Back to the Roots was founded in 2009, making it 17 years old. The company has established itself as a significant player in its industry over this time.

Back to the Roots has approximately 51-100 employees. The company continues to grow its workforce to support its business operations and expansion.

Back to the Roots has raised a total of $18,000,000 across 1 funding rounds. This investment has helped the company grow and expand its operations.