Baestyle Group - Yeppo & Soonsoo

Personal Care Product Manufacturing • Helsinki, Uusimaa, Finland • 21-50 Employees

Company overview

Headquarters	Fredikanterassi 1, Helsinki, Uusimaa 00240, FI
Websites	yeppo.fi yepposoonsoo.com
NAICS	32562
Founded	2018
Employees	21-50
Socials

Key Contacts at Baestyle Group - Yeppo & Soonsoo

Elisa Ahonpää Kim

Ceo And Co-Founder

Seung-Goo Kim

Chief Operating Officer/ Co-Founder

Tia Karhunen

Group Commercial Director

Baestyle Group - Yeppo & Soonsoo Email Formats

Baestyle Group - Yeppo & Soonsoo uses 4 email formats. The most common is {first name}.{last name} (e.g., john.doe@yeppo.fi), used 55.6% of the time.

Format	Example	Percentage
{first name}.{last name}	john.doe@yeppo.fi	77.8%
{first initial}	j@yeppo.fi	11.1%
{first name}	john@yeppo.fi	11.1%

About Baestyle Group - Yeppo & Soonsoo

Yeppo & Soonsoo, part of Baestyle Group, is a leading Nordic retailer and distributor specializing in Korean cosmetics and culture. Since 2013, our mission has been to introduce authentic Korean beauty innovations and lifestyle to Europe, with a strong presence in both Finland and Sweden and growing recognition across the continent. Our Operations We operate a network of physical stores in multiple cities across Finland and Sweden, complemented by a well-established online store. Our central warehouse in Vantaa, Finland, enables fast and efficient deliveries throughout Europe. Our Values Our business is built on three core principles: 1. Accessibility – ensuring K-beauty is within reach for everyone 2. Openness – maintaining transparency in all operations, including direct imports from South Korea 3. Reliability – delivering trusted products and consistent service to our customers and partners Our Mission To promote Korean beauty innovation and culture in Europe, while supporting the adaptation of the brands we represent to local customer needs and market dynamics. Our Brands We represent a wide portfolio of the most popular and trend-forward Korean cosmetics brands. Our offering includes both established names such as BBIA, Anua, SKIN1004, Etude, Unleashia, Round Lab, and Ma:nyo Factory, as well as emerging brands that we bring to the European market exclusively, such as espoir, Medicube, fwee, and Muzigae Mansion. Through Yeppo & Soonsoo, Baestyle Group continues to act as a cultural and commercial bridge between Korea and Europe, setting trends and delivering authentic value to customers, partners, and communities.

Baestyle Group - Yeppo & Soonsoo revenue & valuation

Annual revenue	$3,678,865
Revenue per employee	$86,000
Estimated valuation?This valuation is estimated based on industry average for the Personal Care Product Manufacturing industry and current estimated revenues	$11,800,000
Total funding	No funding

Employees by Management Level

Total employees: 21-50

Seniority

Employees

Entry

Manager

Head

Employees by Department

Baestyle Group - Yeppo & Soonsoo has 16 employees across 6 departments.

Departments

Number of employees

Funding Data

Baestyle Group - Yeppo & Soonsoo has never raised funding before.

Baestyle Group - Yeppo & Soonsoo Tech Stack

Discover the technologies and tools that power Baestyle Group - Yeppo & Soonsoo's digital infrastructure, from frameworks to analytics platforms.

Cloudflare

CDN

HTTP/3

Miscellaneous

HSTS

Security

Microsoft 365

Frequently asked questions

Baestyle Group - Yeppo & Soonsoo is located in Helsinki, Uusimaa, FI.

Baestyle Group - Yeppo & Soonsoo was founded in 2018, making it 8 years old. The company has established itself as a significant player in its industry over this time.

Baestyle Group - Yeppo & Soonsoo has approximately 21-50 employees. The company continues to grow its workforce to support its business operations and expansion.