Barstool Sports
Media Production and Publishing • 
333 7th Avenue, 2nd Floor, United States • 1001-2000 Employees
Company overview
| Headquarters | 333 7th Avenue, 2nd Floor, New York, New York 10001, US |
| Website | |
| NAICS | 54183 |
| SIC | 781 |
| Keywords | E-Commerce, Advertising, Media, Comedy, Production, Sports, Mobile, Merchandising |
| Founded | 2003 |
| Employees | 1001-2000 |
| Socials |
Barstool Sports Email Formats
Barstool Sports uses 4 email formats. The most common is {last name} (e.g., doe@barstoolsports.com), used 56.5% of the time.
| Format | Example | Percentage |
|---|---|---|
{last name} | doe@barstoolsports.com | 56.5% |
{first name}.{last name} | john.doe@barstoolsports.com | 30.4% |
{first initial}.{last name} | j.doe@barstoolsports.com | 8% |
{first initial}.{last name} | j.doe@barstoolsports.com | 2.9% |
About Barstool Sports
Barstool Sports is one of the most influential lifestyle brands in America. With a rich 20-year history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts. Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms, including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience. Barstool Sports reaches a hyper-engaged audience of 66+ million monthly unique users, with 46% of men and women in the coveted 18-34 age demographic. Barstool steals the spotlight in cultural moments. Their presence at major sporting events drives more awareness, engagement, and viewership in younger demographics than any other media brand. Barstool Sports and its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account at major sporting events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, NASCAR's Daytona 500, and more.
Barstool Sports revenue & valuation
| Annual revenue | $150,000,000 |
| Revenue per employee | $108,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Media Production and Publishing industry and current estimated revenues | $480,000,000 |
| Total funding | $163,000,000 |
Employees by Management Level
Total employees: 1001-2000
Seniority
Employees
Employees by Department
Barstool Sports has 352 employees across 14 departments.
Departments
Number of employees
Barstool Sports Tech Stack
Discover the technologies and tools that power Barstool Sports's digital infrastructure, from frameworks to analytics platforms.
Customer data platform
Security
Advertising
Digital asset management
Security
JavaScript libraries
Advertising
Advertising
Advertising
Advertising
Miscellaneous
CDN
United Kingdom
France
Belgium
AustraliaFrequently asked questions
Key Contact at Barstool Sports
4.8
40,000 users
