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Based Pizza

Based Pizza Revenue

Food and Beverage ManufacturingFlag of AUMelbourne, Victoria, Australia1-10 Employees

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Based Pizza revenue & valuation

Annual revenue$171,110
Revenue per employee$86,000
Estimated valuation?$547,552
Total fundingNo funding

Key Contact at Based Pizza

Flag of AU

Giovanni De Luca

Head Pizzaiolo and Founder

Company overview

Headquarters47-51 Boundary Rd, North Melbourne, Victoria 3051, AU
Website
NAICS11
Founded2024
Employees1-10

About Based Pizza

Based Pizza is making good pizza make sense again. We manufacture Australia’s first proper shelf-stable, hand-stretched sourdough pizza base — no preservatives, no freezer, just real pizza made simple. Crafted for chefs, makers, retailers and everyday eaters who value quality without compromise. We started as a wholesale-only supplier for restaurants, caterers and food service operators — and quickly built a reputation for quality, consistency, and flavour. But we knew there was a gap in the market for something better on shelf: a pizza base that could deliver restaurant-quality performance, without the logistics of frozen supply or refrigerated storage. So we made it. Naturally fermented. Long shelf life. Room temp storage. Fast cook time. High protein. Fully baked — ready to go. After 18 months of product development and testing across dozens of venues, we launched our retail line to the public at the Melbourne Good Food & Wine Show 2025, selling out in one weekend and receiving overwhelming demand for restock. Now, we’re scaling into independent retail and direct-to-consumer delivery across Australia — with export, foodservice, and new formats to follow. What makes us different: – 60+ day shelf life (no fridge or freezer needed) – Naturally fermented sourdough – No preservatives, ever – Bakes in 3–6 mins depending on oven – Hand-stretched and made in Melbourne – Plant-based and high protein – Full traceability and HACCP-certified production Looking to stock or serve Based Pizza? We’re now partnering with select retailers, distributors, and foodservice operators across the country. Get in touch — we’d love to work with you.

Employees by Management Level

Total employees: 1-10

Seniority

Employees

Founder/Owner

Employees by Department

Based Pizza has 1 employees across 1 departments.

Departments

Number of employees

Funding Data

Based Pizza has never raised funding before.

Frequently asked questions

Based Pizza is located in Melbourne, Victoria, AU.
Based Pizza generates an estimated annual revenue of $171,110. This revenue figure reflects the company's market position and business performance in its industry.
Based Pizza has an estimated valuation of $547,552. This valuation is calculated based on industry-standard revenue multiples and reflects the company's growth potential and market positioning.
Based Pizza was founded in 2024, making it 2 years old. The company has established itself as a significant player in its industry over this time.
Based Pizza has approximately 1-10 employees. The company continues to grow its workforce to support its business operations and expansion.

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