Becoming Regenerative Revenue

About Becoming Regenerative

Becoming Regenerative (B-Regen) is an AHRC/ESRC UKRI-funded investigation into how innovative regenerative ideas emerge, evolve and gain traction within entrepreneurial contexts. B-Regen brings together the Royal College of Art (RCA), University College London (UCL) and Loughborough University, London. Led by a multidisciplinary team, the project follows a global research on real-world journeys of creatives and entrepreneurs as they push the boundaries of regenerative innovation. Our mission is to explore how design can catalyse radical regenerative practices, ways of being, imaginaries, while also investigating new economic systems and co-creating more supportive ecosystems. Through imaginative and evidence-based research, we aim to illuminate the challenges, paradoxes, and strategies that ventures trying to implement regenerative innovations navigate within the confines of present constraints and capitalist systems. Our ultimate aim is to generate the most comprehensive account of how regenerative innovations emerge, particularly in the context of art and design schools, as well as the creative sector. From this, we hope to co-create a more supportive environment for regenerative initiatives, culminating in a set of policy-making recommendations.

View contact profiles from Becoming Regenerative