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About Behavioral Science for Beginners

𝐅𝐨𝐮𝐧𝐝𝐞𝐫: 𝐊𝐢𝐦𝐛𝐞𝐫𝐥𝐞𝐲 𝐯𝐚𝐧 𝐝𝐞𝐫 𝐇𝐞𝐢𝐣𝐝𝐞𝐧 𝐖𝐡𝐲 𝐢𝐬 𝐛𝐨𝐨𝐤𝐢𝐧𝐠.𝐜𝐨𝐦 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐚𝐧𝐝 𝐦𝐨𝐬𝐭 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 𝐭𝐫𝐚𝐯𝐞𝐥 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐚𝐫𝐞 𝐓𝐮𝐩𝐩𝐞𝐫𝐰𝐚𝐫𝐞 𝐩𝐚𝐫𝐭𝐢𝐞𝐬 𝐬𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥? Behavioral Science for Beginners reveals the answers to these questions. Behavioral science is the understanding of human behavior and decision making and the 𝐬𝐞𝐜𝐫𝐞𝐭 𝐬𝐚𝐮𝐜𝐞 for whatever product or service you are offering. Knowing how decisions are being made and how behaviors are shaped allows you to influence them. Knowledge 🧠 in this case really is power! 💪 I offer different masterclasses: The masterclass ‘𝐅𝐮𝐧𝐝𝐚𝐦𝐞𝐧𝐭𝐚𝐥 𝐭𝐡𝐞𝐨𝐫𝐢𝐞𝐬 𝐢𝐧 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲’ elaborates on the 3 most fundamental theories in consumer psychology that explain a large part of consumers’ (irrational) decision making. The masterclass ‘𝐇𝐨𝐰 𝐭𝐨 𝐛𝐞 𝐩𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐯𝐞’ dives into principles that help you to become more effective in your communication on your website, your campaigns, or face to face interactions. You will also practice these principles while analyzing a real-life business case and presenting your observations. In case you would like to find out more, please get in touch!

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