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About BestSchools

Our Mission: To simplify life for millions of parents, ensuring the next generation receives the education that's right for them while empowering Australia's education system to thrive through innovative and intuitive digital solutions. Who We Are: BestSchools was built by IGNITE® in response to a growing need we saw for tools that legitimately helped parents, while simultaneously supporting schools. As parents ourselves and having worked with many of Australia's leading schools, we understand both sides of the educational journey. Our team spent years working with schools delivering marketing campaigns, and we noticed a disconnect. Parents were becoming blind to generic advertising of smiling students in school uniforms, schools often lacked the time, budget, or resources needed to deliver unique campaigns at scale, and traditional marketing approaches weren't providing significant benefit to the community at large. What We Do: We've embarked on a mission to make parents the guiding light of everything we do. Our philosophy is simple: the more helpful we can be to every Australian parent, the more attention we deserve, and when we get that attention, we can more effectively connect parents with Australian schools. It's a win-win approach that benefits everyone involved. For Parents: • Comprehensive school discovery tools • Educational assessment resources • Simplified school comparison and decision-making • Valuable insights and planning tools For Schools: • Enhanced visibility and targeted reach • Customised profile pages • Data-driven marketing insights • Efficient lead generation • Reduced cost per enrolment

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