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About Bethoney Shen Group

Integrated Strategy. Elevated Execution. Bethoney Shen is a fully integrated real estate brokerage, advisory, and branding firm specializing in ground-up new development projects throughout NYC. We bridge the gap between traditional brokerage and consulting—offering a unified, data-driven approach that spans underwriting, pre-construction advisory, branding, marketing, and full-service sales and leasing execution. Representing over $1B in sales and five top-3 selling buildings in NYC over the past 5 years, we combine analytical rigor with creative excellence to deliver cohesive, high-impact results across every phase of a project. From boutique condos to large-scale rental towers, we help developers build smarter, sell faster, and leave a lasting legacy. Led by award-winning brokers Michael Bethoney and Nayi Shen, our team operates at the intersection of the American and Chinese real estate markets with a bilingual, full-service platform built for developers, investors, and end-users alike. Our expertise extends beyond new development to include investment consulting, international student housing, and high-end resales and rentals. Consistently ranked among the top performing brokerage teams in New York: * #1 Mega Team in NYC – Real Trends * #3 in Transactions & #9 in Sales Volume (NYC) – The Real Deal * Top 20 in Total Transactions (New York State) – Real Trends

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