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About Brandflight

Brandflight is an international consultancy specialised in strategic brand development, digital branding, startup branding, user experience, Internationalization, brand innovation, place branding, personal branding strategy for individuals, M&A and transformation of established brand into the modus operandi of the digital age. Our business is based on Thomas Gad’s internationally acclaimed 4D Branding methodology (Financial Times/Kogan Page). It is a hands-on structured yet creative approach involving management and coworkers. Our competence can be accessed in various forms, starting with introductory lectures and workshops to comprehensive branding strategies, complete implementation, involvement and communication programs. Founded in 1997 by Thomas Gad, now active internationally with partners in Stockholm, Boston, Paris, Munich, Georgia and South Africa. Client include Michelin, Karolinska Institute, Deutsche Bank, Vodafone, NetJets, Intralinks, Wolters Kluwer, Xing, Visma, Tendium, LogiPac, SGJ Electronics and a vast number of fast growing entrepreneurial companies, largely within tech, B2B and retail, but also defence and lifestyle. Projects include also place branding for the government of Sweden, Macedonia and Tblisi/Georgia. The landscape of brand building keeps changing and you have to know what you stand for in order to keep up. You must have a clear decision code and compass to know what to keep and what to let go of. The more technology evolves, the more you have to embrace relationships and human values. To successfully build a brand today, you must to think relations. The more you understand the basic human values, relationships and emotional drivers, the easier you will communicate with your clients, building up lasting and trustful relations.

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