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About BrandLoyalties

BrandLoyalties provides proprietary brand loyalty metrics based on the cyber luminosity of each company’s brands. We employ a unique approach to forecasting revenue growth for publicly traded corporations by analyzing online consumer interest in brand names. By monitoring daily online citations and discussions related to approximately 6,500 equities—comprising 3,000 from the US, 1,600 from Europe, and 1,900 from Asia—the company generates forward-looking metrics that reflect shifts in consumer loyalty. This method allows BrandLoyalties to identify trends and patterns in consumer behavior that may indicate potential revenue change before official financial reports are released. We provide metrics that “supercharge” the performance of any portfolio of consumer equities, capturing both B2C and B2B models. Compliance-friendly Lexicographic data collection approach, with no 3rd party sources. Original ticker-level “brand luminosity” metrics, highly uncorrelated to most other factors. Metrics provided daily – well before US market open 17 years of data, with 13+ years of daily deliveries to institutional clients Alpha latency/horizon of 14 to 90 days (ample time to position trades). Added to MSCI’s FactorLab in 2019 – “Our results indicate that BrandLoyalties consumer sentiment metrics may provide investors with additional transparency into sources of risk and return. Thus, these metrics could potentially be used to create valuable new factors.” Our unique research may be accessed via standard data feeds, index licensing, and as a direct index SMA.

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