BraveWave

About BraveWave

Once a year during the dry season in Brazil, the earth, sun and moon align such that a curious phenomenon occurs on the Amazon River. A twelve-foot wave forms at the mouth of the river and actually travels upstream, reaching as far as 500 miles inland. The locals call the wave a pororoca, which means “great roar” in the indigenous Tupi language. The pororoca is the inspiration for BraveWave. At BraveWave, we want to shift the tide of market forces. Capitalism is a powerful force that has lifted millions out of poverty, yet it can leave significant collateral damage in its wake. The free market rewards actors that create value as well as those that extract value. It seeks to maximize efficiency at all costs and ultimately creates large imbalances in rewards. At BraveWave, we model a new business reality that infuses a values-based approach in all aspects of business. We reimagine the purpose of business as an opportunity for restoration and human flourishing. BraveWave Insights discovers and disseminates the secrets of values-based companies. BraveWave Consulting unleashes the potential of values-based companies. BraveWave Ventures (future business unit) will launch scalable values-based companies from scratch.

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