Bubo

About Bubo

Using the latest computing powers and machine learning capabilities, Bubo predicts the optimum price consumers are willing to pay for your product. Pricing strategy has a direct impact on profits. Price is personal and based on value judgement. Pricing too high reduces demand. Pricing too low reduces profitability and how customers perceive value. Bubo wants to make things simple. We offer a price recommendation based on our pioneering approach of customer-based pricing. Improving pricing represents one of the largest opportunities to influence companies’ profits. Smart customer value-based pricing is the key to increasing profits. CASE STUDY 1: 45% Net Margin Improvement A UK-based automotive parts distributor with tens of thousands of product ranges, with 200 branch managers offering constantly changing discounts, was suffering serious profit erosion. With the automated solution by Bubo, the client experienced a 45% Net Margin Improvement. CASE STUDY 2: 19% Higher Profits In 9 Weeks An Italian wholesaler, relying on cost-plus pricing with managers giving individual discounts was causing enormous profitability erosion. Within 9 weeks a customer-based pricing strategy was rolled out across one region. Over 185 million calculations were made in a 9 week period. The outcome was a 19% increase in profit value compared to a test product group in the same region. *** PRIVACY POLICY Bubo values your privacy. We follow the terms and conditions of the European General Data Protection Regulation (GDPR).

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