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About By Prior Arrangement

At By Prior Arrangement, we specialise in creating bespoke travel experiences in Morocco. With over 40 years of expertise, we are the only Australian-owned and operated Morocco travel specialist. Led by Alastair Fernie, a seasoned travel innovator, we’re redefining luxury travel. It’s not about bland five-star hotels and chandeliers but personalised, curated adventures that immerse the traveller in the fascinating Moroccan culture and transform lives. Our team, including Founder Carol Prior, General Manager Kim Gontie , Sales Manager Tracey Cooper and Country Manager Soufiane Ghanem, are based in both Australia and Morocco. They collaborate with local experts to offer immersive, authentic tours that showcase Morocco's rich history, vibrant culture, and breath-taking landscapes. Our services include custom itineraries and small group tours, all tailored to meet each traveller's unique needs. Whether our clients seek a cultural immersion or culinary adventure, By Prior Arrangement guarantees a seamless and enriching travel experience. > Dedicated Moroccan travel specialists. > Small group immersive tours hosted by our Sydney-based team. > We have sales and customer service teams based in Australia. > In-market operations staffed by a long-serving Moroccan team of English-speaking tour guides and drivers. > Bespoke itineraries designed individually for our clients. > All Riads, accommodation, tours and experiences are personally tested and hand-picked by our team. >Available for sale through our travel agent partners.

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