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About C Squared E

𝗥𝗲𝗱𝘂𝗰𝗲 𝘂𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆. 𝗪𝗶𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁. 𝗕𝘂𝗶𝗹𝗱 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘃𝗮𝗹𝘂𝗲. B2B software and SaaS companies often have uncertainty around one or more of the following: • Which markets to target • How they're different & unique • Which acquisition targets to pursue • What to prioritize in post-merger integration • Where to take the business long-term • How to communicate with their board • If and when to sell / recapitalize the business C Squared E reduces the uncertainty, through bespoke research, analysis, due diligence, scenario and financial modeling, to inform clients' decisions around: • Market entry • Pricing, positioning & product marketing • Build vs. acquire vs. partner • Acquisition valuation and structure • 30-, 90- and 180-day post-merger integration plans • Long-term value creation • Fundraising and / or exit strategy Through interim, fractional and project-based strategy consulting services, clients have achieved appreciable benefits, to the tune of: • Improved go-to-market strategies, teams and processes • Quicker gathering of market and competitive intelligence • Rapid identification of acquisition targets • Comprehensive financial, commercial, team and cultural due diligence • Faster realization of acquisition synergies • Smoother board meetings • Greater readiness for a company / equity sale event C Squared E was started in 2008, with the belief that B2B software and SaaS companies often need extra help and an outside perspective on their markets, competitors, and strategies for growth. The firm has served over 35 clients across 90 short- and long-term engagements, ranging from the Fortune 500 to VC- and PE-backed businesses, and have helped those clients improve their odds of winning their markets. To learn more, visit www.csquarede.com

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