Cake4Kindness

About Cake4Kindness

A not for profit, Community Interest Company, focused on kindness through the distribution of cake. Cake4Kindness mission is to counter loneliness & social isolation for those experiencing homelessness and, crucially, to start that all important first conversation. How We Started: The concept of Cake4Kindness was born in April 2020 during COVID lockdown. Cake4Kindness Founder, Neel Radia, started baking cupcakes for those sleeping rough or in homeless shelters across London. Like many others across the world, Neel wanted to do something positive to support his community during such a negative time of lockdown and uncertainties. Neel applied his passion for baking to create cakes for local charities, whose volunteers were distributing food to rough sleepers in London. Volunteers returned with extremely positive feedback of how those receiving the cupcakes were overjoyed that someone was thinking about them. Volunteers found that the cupcakes stimulated conversation, interaction and joy. Neel continued baking over the 16 months and by August 2021 had personally made more than 3,000 cupcakes. Our Mission is to: * To change public perceptions and break the stigma associated with homelessness, towards creating an inclusive, kinder, and more supportive community. * Empower communities to share cakes with those experiencing homelessness to stimulate interaction between people from different walks of life, who might never otherwise connect on any meaningful level. * Provide support to those struggling to overcome the negative impact of loneliness and social isolation, helping them to re-build their confidence, self-esteem, and mental wellbeing, and break the cycle of homelessness. To support the work we are doing, please do not hesitate in contacting us via info@cake4kindness.org.

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