Carlson Marketing Solutions

About Carlson Marketing Solutions

Founded in 1938, Carlson Marketing Solutions provides program management solutions to many of the largest consumer loyalty programs in the world. The company’s enterprise loyalty platform seamlessly manages high volumes of complex earn and burn transactions in multiple currencies at military-grade fidelity 24x7x365. Additionally, Carlson’s data sciences professionals provide insights that enhance program value, and its digital marketing team delivers targeted customer experiences to drive member engagement for over 50 million loyalty program members in 30 countries. Carlson Marketing practically invented loyalty programs with the development of the Gold Bond stamp program in 1938. We are experts at driving customer engagement and delivering the resulting experiences. Loyalty is pervasive in the daily life of consumers and, as you move up the value chain, the influence of loyalty programs on buying behavior increases. Our platform ensures that the customers of financial services firms, travel providers, and high-end retailers – those who place the highest value on the loyalty component of their purchasing decisions - get what they expect. Across the world, all day every day, millions of consumers earn and redeem program points on our platform instantaneously, oblivious to the complexity of the technology that effectuates the transaction, to the countless hours of research and analysis devoted to program marketing, and to the complicated web of supply chain partnerships dedicated to the fulfillment of their redemptions. We make all of that happen, tirelessly and generally thanklessly. But it makes us smile. And get up the next day and do it all over again. And again.

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