Category Management Consulting

About Category Management Consulting

Category Management Consulting (CMC) is a strategy and insights firm that helps automotive hard parts manufacturers win at retail. We specialize in data-driven category management, line review support, SKU optimization, and go-to-market strategy—designed specifically for suppliers looking to grow their business with major retailers like AutoZone, NAPA, Advance, and O’Reilly. With decades of experience working inside and alongside the nation’s largest automotive parts retailers, we know what it takes to get products placed, drive sales, and build sustainable margin. Our team partners closely with manufacturers to: *Develop compelling line review stories backed by data *Identify SKU expansion opportunities *Benchmark pricing, packaging, and performance *Align with retail buyer expectations and category goals *Build trust with retail partners through clean, strategic execution Whether you're defending existing business, entering a new category, or launching a product line, CMC gives you the tools and expertise to compete and win. Our clients benefit from: ✅ Insider-level knowledge of how retail category decisions are made ✅ Proven frameworks for product placement and sales growth ✅ Deep retail data analysis across velocity, profitability, and gap coverage ✅ Objective, confidential support focused on your success Let’s build a smarter path to the shelf—one backed by insight, experience, and execution.

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